The rubber may be natural or synthetic. Natural rubber is obtained from latex produced by the rubber tree (Hevea brasilienesis). The most common synthetic rubber is derived from the chemicals styrene and butadiene.
Friends whenever we commit a mistake while writing we simply erase it with an eraser. But have we really thought about the learnings from an eraser? I have tried to view an eraser from two perspectives: Philosophical and Management
PHILOSOPHICAL PERSPECTIVE
1) It effaces incorrect script and keeps the paper clean. We should also erase and eliminate the bad thoughts from our mind and keep it like a clean paper.
2) It shrinks in size as one uses it repeatedly but its power to erase doesn't decrease.
Similarly our memory power should not diminish as we grow old.
3) An eraser can be erased by anyone. It does not distinguish between rich and poor.
We should also be an egalitarian.
4) An eraser looses some of its part in the process of erasing. Still it erases with the same intensity. Whenever we take up some work our energy and time gets consumed. Still we should be involved in the execution of the work and not grouse about it. Also we should work at the same intensity throughout the completion of the work.
5) Whenever we erase an incorrect script we apply force on the eraser. Hence an eraser is always in stress. But it still erases with the same intensity. Humans are also constantly in stress. We should make sure that we do not underperform or get squelched in stress.
6) We always orient an eraser towards the incorrect script and erase. Hence An it is focused in its process of erasing. We should also be focused in our work.
7) It erases without expecting anything in return. We should also be benevolent towards society and without expecting anything in return.
MANAGEMENT PERSPECTIVE
1) It follows Theory-X of the Human Resource Management. The theory says that a person doesn't work unless we pressurize.
2) It is an obedient follower and moves as per the operator.
3) It markets itself by having its brand name stamped on its body. Hence it does Direct Marketing.
4) It comes in various shapes and sizes. Hence it caters to different segments of the society.
5) It scores well on all the 4 P's of marketing.
i) Price: Affordable
ii) Place: Easily available in local stationary stores. It has mass presence.
iii) Product: The product is unique and has wide application.
iv) Promotion: Direct Marketing, personal selling
Lastly, I would like to describe Eraser as
E - Effacer
R - Relentless
A - Admonisher
S - Saviour
E - Eliminator
R - Resurrector
Sunday, March 2, 2008
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